A fairer deal for the data economy.
The most valuable companies of the last decade were built on data the rest of us created — for free. The next wave of AI is being trained on the same foundation. We don't think that's right.
Kikback exists to give the people whose data built the internet a way to participate in the value it creates — without giving up control. We do this with a consumer product anyone can use in five minutes, and with infrastructure that AI labs and enterprises can license with their lawyers' blessing.
We're early. We're pre-revenue. We have a working MVP, 1,400+ people on the waitlist, and a clear shot at becoming the default rails for licensed human data.
If that excites you, say hi.
Three founders who built the data economy — and now want to fix it.
15+ years in marketing, consulting and entrepreneurship, helping major companies turn behavioural insight into growth. Founded and sold his own businesses. Leads vision, growth and the mission to give people a real role in the data economy.
Former Meta data-products leader; nearly a decade turning human behaviour into business intelligence. Left after concluding the data economy was one-sided. Leads technology, security and data infrastructure.
15 years building consumer, fintech and data products. Leads product strategy and member experience so people know what they share, who receives it and what they get back.