About

A fairer deal for the data economy.

Your data helps tech companies build better products. We believe you should share in the value it creates.

From social media to AI, companies benefit from the information people create every day. Kikback gives people a way to earn from it.

With Kikback, you choose what to share with AI companies and researchers. Connecting is free, and you keep 80% whenever your data sells. You can withdraw consent at any time.

We're in private beta. You can create an account, upload data, and manage consent. Buyer transactions and payouts are still simulated.

If that excites you, say hi.

The team

Three founders who built the data economy — and now want to fix it.

David Shanahan, Founder & CEO at Kikback
David Shanahan
Founder & CEO

15+ years in marketing, consulting and entrepreneurship, helping major companies turn behavioural insight into growth. Founded and sold his own businesses. Leads vision, growth and the mission to give people a real role in the data economy.

Julian Reyes, Cofounder & CTO at Kikback
Julian Reyes
Cofounder & CTO

Former Meta data-products leader; nearly a decade turning human behaviour into business intelligence. Left after concluding the data economy was one-sided. Leads technology, security and data infrastructure.

Maya Ellis, Cofounder & CPO at Kikback
Maya Ellis
Cofounder & CPO

15 years building consumer, fintech and data products. Leads product strategy and member experience so people know what they share, who receives it and what they get back.

Hiring next: founding engineer · AI/data infrastructure · privacy & security lead · enterprise BD — say hi